FIRST AVENUE

PRESS AND ONLINE ADVERTISING DESIGN

I worked with FIRSTavenue to create new concepts for their print and online advertising campaigns and shareholder greetings, to help them to build upon their refreshed brand identity and strengthen their unique market position as a private funds placement agent and advisory boutique business. 

FIRST AVENUE

PRESS AND ONLINE ADVERTISING DESIGN

I worked with FIRSTavenue to create new concepts for their print and online advertising campaigns and shareholder greetings, to help them to build upon their refreshed brand identity and strengthen their unique market position as a private funds placement agent and advisory boutique business. 

“FIRSTavenue is a leading global funds placement agent and investment advisory firm. We wanted to re-invigorate our print and online advertising collateral to complement our new brand identity. Huw crafted a set of visual solutions that certainly answered our brief by providing us with a modern, refreshing and distinctive approach for our industry. We are delighted with his work and very much enjoy our continued collaboration with him.”

EMILY HILLS
Head of Human Resources

To complement the FIRSTavenue brand values of being cutting edge, innovative and having a new take on things, it was decided to use business people illustrative vectors for the advertising campaign instead of photographic images. After I carefully sourced and customised suitable vector illustrations, it quickly became apparent that they added a distinctive, freshly dynamic, fun and personal touch to the brand’s messaging and stongly communicated the idea of a globally connected and diverse workforce.

Along with a suite of illustrated business personnel avatars, the client also asked me to develop a series of background graphics to further communicate FIRSTavenue’s status as a globally integrated business. The advertising also needed to represent the four distinct asset class markets that FIRSTavenue catered to. I sourced, customised and combined a series of vectors that would form the backdrop of advertising layouts as they appeared in the relevant industry publications and could be added to the brand’s library of visual assets. 

PRINT DESIGN CONCEPTS DEVELOPED FOR INDUSTRY PUBLICATIONS

BESPOKE DESIGN CONCEPTS FOR CHARITY DINNER PROGRAMS

ONLINE DIGITAL BANNER DESIGN CONCEPTS

EMAIL SHAREHOLDER GREETING FOR CHINESE NEW YEAR