Brand Identity & Visual Design Specialist

Brand Identity & Visual Design Specialist

BRAND IDENTITIES
that (mean) BUSINESS.

BRAND IDENTITIES
that (mean) BUSINESS.

BRAND IDENTITIES
that (mean) BUSINESS.

19 years · 50+ clients · London & international

19 years · 50+ clients · London & international

About Huw Mathias

I've spent 19 years doing one thing: helping businesses look like they mean it.

I'm a senior brand identity and visual design specialist based in the UK, working with startups, agencies and global brands to create visual identities that are distinctive, strategic and built to last. available for part-time contracts and retainers.

I've spent 19 years doing one thing: helping businesses look like they mean it.

I'm a senior brand identity and visual design specialist based in the UK, working with startups, agencies and global brands to create visual identities that are distinctive, strategic and built to last. available for part-time contracts and retainers.

I've spent 19 years doing one thing: helping businesses look like they mean it.

I'm a senior brand identity and visual design specialist based in the UK, working with startups, agencies and global brands to create visual identities that are distinctive, strategic and built to last. available for part-time contracts and retainers.

Services

(what)

I OFFER.

BRAND IDENTITY

BRAND IDENTITY

+

Opal Wild stone overlaid with the brand vertical logomark.

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->

BRAND IDENTITY

BRAND IDENTITY

Opal Wild stone overlaid with the brand vertical logomark.

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->

WEBSITE UI DESIGN

WEBSITE UI DESIGN

+

GRW Translation website design shown on MacBook desktop mockup by Huw Mathias graphic and web designer London.

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->

WEBSITE UI DESIGN

WEBSITE UI DESIGN

GRW Translation website design shown on MacBook desktop mockup by Huw Mathias graphic and web designer London.

Get in touch

->

PRINT & COLLATERAL

PRINT & COLLATERAL

+

Vanbrugh Physio London clinic and lead magnet leaflet.

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->

PRINT & COLLATERAL

PRINT & COLLATERAL

Vanbrugh Physio London clinic and lead magnet leaflet.

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->

PRESENTATION DESIGN

PRESENTATION DESIGN

+

Envestnet corporate presentation designby Huw Mathias.

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->

PRESENTATION DESIGN

PRESENTATION DESIGN

Envestnet corporate presentation designby Huw Mathias.

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->

RETAINER PACKAGES

RETAINER PACKAGES

+

Freelance graphic design retainer service from Huw Mathias

Get in touch

->

RETAINER PACKAGES

RETAINER PACKAGES

Freelance graphic design retainer service from Huw Mathias

Get in touch

->

Experience

(19 years) TRACK RECORD.

(19 years) TRACK RECORD.

(19 years) TRACK RECORD.

SENIOR-LEVEL CRAFT

[ - ]

19 years of professional design experience across agency, in-house and freelance environments. I've worked inside Brunswick Group, Allen & Overy, Ogilvy, PA Consulting and Weber Shandwick - I understand how to deliver to the highest standards under real-world pressure.

FAST TO ONBOARD

[ + ]

AI-ASSISTED WORKFLOW

[ + ]

"I care as much about why a brand looks a certain way as how it looks. The thinking and the making are inseparable."

Huw Mathias

GRAPHIC DESIGNER

(my)

EXPERIENCE.

December 2014 - PRESENT

Huw Mathias Graphic Design

Freelance Brand Identity & Graphic Designer

Independent freelance practice specialising in brand identity, visual identity systems, website UI and print design. Clients include Quickly Hire, PA Consulting, Weber Shandwick, Vanbrugh Physio, Mariposa (USA), Opal Wild, Making Shift Happen and GRW Translation, among others across the UK, USA and Europe.

December 2014 - PRESENT

Huw Mathias Graphic Design

Freelance Brand Identity & Graphic Designer

Independent freelance practice specialising in brand identity, visual identity systems, website UI and print design. Clients include Quickly Hire, PA Consulting, Weber Shandwick, Vanbrugh Physio, Mariposa (USA), Opal Wild, Making Shift Happen and GRW Translation, among others across the UK, USA and Europe.

APRIL 2012 - NOVEMBER 2014

Williams Lea

Graphic Designer

Designed branded corporate marketing materials within the creative division of a major global print and design company, serving a leading investment banking client. Primary point of contact for global conference presentation support - collaborating with senior stakeholders and leadership teams under high-pressure conditions.

APRIL 2012 - NOVEMBER 2014

Williams Lea

Graphic Designer

Designed branded corporate marketing materials within the creative division of a major global print and design company, serving a leading investment banking client. Primary point of contact for global conference presentation support - collaborating with senior stakeholders and leadership teams under high-pressure conditions.

JULY 2009 - APRIL 2012

HYF & VARIOUS AGENCY

Freelance Graphic Designer

Provided freelance design services across London agencies to teams in public and private sectors. Notable clients include Allen & Overy, Brunswick Group and Ogilvy Healthworld.

JULY 2009 - APRIL 2012

HYF & VARIOUS AGENCY

Freelance Graphic Designer

Provided freelance design services across London agencies to teams in public and private sectors. Notable clients include Allen & Overy, Brunswick Group and Ogilvy Healthworld.

MAY 2006 - JUNE 2009

Williams Lea

Presentations Operator & Graphic Designer

Began as Presentations Operator within a global print and design outsourcing company, elevated to Graphic Designer. Delivered branded corporate marketing materials and presentation support for two financial services clients across The City of London.

MAY 2006 - JUNE 2009

Williams Lea

Presentations Operator & Graphic Designer

Began as Presentations Operator within a global print and design outsourcing company, elevated to Graphic Designer. Delivered branded corporate marketing materials and presentation support for two financial services clients across The City of London.

(tech)

(tech)

STACK.

STACK.

STACK.

Illustrator

Brand identity and logo design

Photoshop

Image editing and retouching

Lightroom

Photo editing and colour grading

InDesign

Print and layout design

Acrobat

PDF creation and print-ready file preparation

Firefly

AI-assisted generative design

Midjourney

AI moodboarding and concept exploration

Ideogram

AI logo concept and typography generation

Figma

UI design and prototyping

Framer

No-code website design

PowerPoint

Presentation and pitch deck design

(what) THEY SAY.

(what) THEY SAY.

  • I am forever grateful to Huw.
    The Vanbrugh Physio clinic would not look as slick and professional as it does without his work.

    Darren Higgins
    Practice Principal, Vanbrugh Physio

  • The visual identity Huw delivered has proven extremely effective and impactful. I would highly recommend him to other potential clients for similar work.

    Jim Lightsey
    Founder & CEO, Mariposa

  • Huw helped to steer and land on a wonderful brand design that is clean, modern, high end and recognisable. In a crowded market, Huw is an easy choice.

    Dan Voaden
    Founder and Owner, Opal Wild

  • Huw's work on a branding and logo design project for one of our key clients was nothing short of exceptional. His approach was both innovative and thoughtful.

    Tiffany O'Connell
    Executive Marketing Consultant & Founder,
    OH Marketing Group

  • Partnering with Huw has been one of our best business decisions.

    David O'Mahoney
    Director, Making Shift Happen

  • Working with Huw has been a pleasant experience as he listened to my requirements and offered various design options to choose from.


    Grischa Wenzeler
    Founder & Owner, GRW Translation

(got a project?)
LET'S TALK.

(got a project?)
LET'S TALK.

©2026 HUWMATHIASGRAPHICDESIGN. all rights reserved.

©2026 HUWMATHIASGRAPHICDESIGN. all rights reserved.

©2026 HUWMATHIASGRAPHICDESIGN. all rights reserved.