Brand Identity & Visual Design Specialist
Brand Identity & Visual Design Specialist
19 years · 50+ clients · London & international
19 years · 50+ clients · London & international
About Huw Mathias
I've spent 19 years doing one thing: helping businesses look like they mean it.
I'm a senior brand identity and visual design specialist based in the UK, working with startups, agencies and global brands to create visual identities that are distinctive, strategic and built to last. available for part-time contracts and retainers.
I've spent 19 years doing one thing: helping businesses look like they mean it.
I'm a senior brand identity and visual design specialist based in the UK, working with startups, agencies and global brands to create visual identities that are distinctive, strategic and built to last. available for part-time contracts and retainers.
I've spent 19 years doing one thing: helping businesses look like they mean it.
I'm a senior brand identity and visual design specialist based in the UK, working with startups, agencies and global brands to create visual identities that are distinctive, strategic and built to last. available for part-time contracts and retainers.
selected work
(selected)
WORK.
Services
(what)
I OFFER.
Experience
(19 years) TRACK RECORD.
(19 years) TRACK RECORD.
(19 years) TRACK RECORD.
SENIOR-LEVEL CRAFT
[ - ]
19 years of professional design experience across agency, in-house and freelance environments. I've worked inside Brunswick Group, Allen & Overy, Ogilvy, PA Consulting and Weber Shandwick - I understand how to deliver to the highest standards under real-world pressure.
FAST TO ONBOARD
[ + ]
AI-ASSISTED WORKFLOW
[ + ]
"I care as much about why a brand looks a certain way as how it looks. The thinking and the making are inseparable."
Huw Mathias
GRAPHIC DESIGNER
(my)
EXPERIENCE.
December 2014 - PRESENT
Huw Mathias Graphic Design
Freelance Brand Identity & Graphic Designer
Independent freelance practice specialising in brand identity, visual identity systems, website UI and print design. Clients include Quickly Hire, PA Consulting, Weber Shandwick, Vanbrugh Physio, Mariposa (USA), Opal Wild, Making Shift Happen and GRW Translation, among others across the UK, USA and Europe.
December 2014 - PRESENT
Huw Mathias Graphic Design
Freelance Brand Identity & Graphic Designer
Independent freelance practice specialising in brand identity, visual identity systems, website UI and print design. Clients include Quickly Hire, PA Consulting, Weber Shandwick, Vanbrugh Physio, Mariposa (USA), Opal Wild, Making Shift Happen and GRW Translation, among others across the UK, USA and Europe.
APRIL 2012 - NOVEMBER 2014
Williams Lea
Graphic Designer
Designed branded corporate marketing materials within the creative division of a major global print and design company, serving a leading investment banking client. Primary point of contact for global conference presentation support - collaborating with senior stakeholders and leadership teams under high-pressure conditions.
APRIL 2012 - NOVEMBER 2014
Williams Lea
Graphic Designer
Designed branded corporate marketing materials within the creative division of a major global print and design company, serving a leading investment banking client. Primary point of contact for global conference presentation support - collaborating with senior stakeholders and leadership teams under high-pressure conditions.
JULY 2009 - APRIL 2012
HYF & VARIOUS AGENCY
Freelance Graphic Designer
Provided freelance design services across London agencies to teams in public and private sectors. Notable clients include Allen & Overy, Brunswick Group and Ogilvy Healthworld.
JULY 2009 - APRIL 2012
HYF & VARIOUS AGENCY
Freelance Graphic Designer
Provided freelance design services across London agencies to teams in public and private sectors. Notable clients include Allen & Overy, Brunswick Group and Ogilvy Healthworld.
MAY 2006 - JUNE 2009
Williams Lea
Presentations Operator & Graphic Designer
Began as Presentations Operator within a global print and design outsourcing company, elevated to Graphic Designer. Delivered branded corporate marketing materials and presentation support for two financial services clients across The City of London.
MAY 2006 - JUNE 2009
Williams Lea
Presentations Operator & Graphic Designer
Began as Presentations Operator within a global print and design outsourcing company, elevated to Graphic Designer. Delivered branded corporate marketing materials and presentation support for two financial services clients across The City of London.
(tech)
(tech)
STACK.
STACK.
STACK.
Illustrator
Brand identity and logo design
Photoshop
Image editing and retouching
Lightroom
Photo editing and colour grading
InDesign
Print and layout design
Acrobat
PDF creation and print-ready file preparation
Firefly
AI-assisted generative design
Midjourney
AI moodboarding and concept exploration
Ideogram
AI logo concept and typography generation
Figma
UI design and prototyping
Framer
No-code website design
PowerPoint
Presentation and pitch deck design
(what) THEY SAY.
(what) THEY SAY.
I am forever grateful to Huw.
The Vanbrugh Physio clinic would not look as slick and professional as it does without his work.Darren Higgins
Practice Principal, Vanbrugh Physio
The visual identity Huw delivered has proven extremely effective and impactful. I would highly recommend him to other potential clients for similar work.
Jim Lightsey
Founder & CEO, Mariposa
Huw helped to steer and land on a wonderful brand design that is clean, modern, high end and recognisable. In a crowded market, Huw is an easy choice.
Dan Voaden
Founder and Owner, Opal Wild
Huw's work on a branding and logo design project for one of our key clients was nothing short of exceptional. His approach was both innovative and thoughtful.
Tiffany O'Connell
Executive Marketing Consultant & Founder,
OH Marketing Group
Partnering with Huw has been one of our best business decisions.
David O'Mahoney
Director, Making Shift Happen
Working with Huw has been a pleasant experience as he listened to my requirements and offered various design options to choose from.
Grischa Wenzeler
Founder & Owner, GRW Translation
(got a project?)
LET'S TALK.
(got a project?)
LET'S TALK.
©2026
HUWMATHIASGRAPHICDESIGN. all rights reserved.
©2026
HUWMATHIASGRAPHICDESIGN. all rights reserved.
©2026
HUWMATHIASGRAPHICDESIGN. all rights reserved.