OVERVIEW.
The Challenge
Making Shift Happen is a boutique organisational development consultancy specialising in training and leadership development programmes for business leaders across Ireland and the UK. Having established a strong reputation over several years, the business was entering a new growth phase - expanding into new markets and taking on larger corporate clients. Their existing visual identity and website had served them well in the early years but no longer reflected the ambition and quality of what they were delivering.
The Approach
The project began with a strategic review of the existing brand - what was working, what was undermining confidence, and what needed to change. The goal was evolution, not revolution: refining and elevating what existed rather than starting from scratch. The refreshed identity brought greater visual confidence to the brand - clearer typography, a more purposeful colour palette, and a logo that worked harder at both small and large scale. The website UI was redesigned to better communicate the depth of Making Shift Happen's offer and support the sales process with new corporate clients.
The Outcome
The refreshed identity and redesigned website gave Making Shift Happen the visual credibility to pursue larger corporate clients with confidence, deployed across their digital presence and sales materials ahead of their expansion push into new markets across Ireland and the UK.
Client Feedback
"Huw's passion, professionalism, creativity and innovative approach made the whole process of creating a brand identity across our platforms a hassle free, highly rewarding and impactful project. Partnering with Huw has been one of our best business decisions."
David O'Mahoney - Director, Making Shift Happen
